Children’s Health, the eighth-largest pediatric health care provider in the nation, is launching a new campaign that kicks off with a 60-second anthem spot airing during the Super Bowl in the Dallas-Ft. Worth market. Called Kids Rule, the campaign is all about celebrating the resiliency of kids and just how great they are today — no matter what stage of recovery they’re in. It also conveys the dedication Children’s Health has for making life better for children and getting them back to their rambunctious selves.
The spot, 'Kids Rule' shows kids in various situations of recovery, therapy and play, leading to a triumphant conclusion that reveals their strength, courage, and contagious optimism. The ad sets the tone for the entire campaign to follow, which is unique in its celebration of children, rather than a focus on technology. Additional TV spots, print, digital, social content and out-of-home elements will run throughout the year.
Agency: Colle McVoy
Client: Children's Health