The Drum Awards for Marketing - Extended Entry Deadline

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Date: Feb 2020
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Children’s Health, the eighth-largest pediatric health care provider in the US, has one mission: to make life better for children. To reach this mission, sometimes it means bending some rules, like letting kids press the buttons on an elevator. All the buttons.

To convey the dedication that Children’s Health has for making life better for children and getting them back to their rambunctious selves, the health care provider transformed an elevator in one of the busiest malls in the Dallas-Ft. Worth area to let kids’ imaginations (and impulses) run wild. A new 'Children’s Health Get Well-evator' has been filled with colorful graphics, positive messages and a wall of 1,400 buttons that kids of all ages are encouraged and allowed to press and light up, just for fun.

The activation is part of the 'Children’s Health Kids Rule' campaign and celebrates the resiliency of kids and just how great they are today — no matter what illness or injury they’re facing.


Client – Children’s Health

Agency – Colle McVoy

Manufacturing/production - Travertine Elevator Interiors