Cenex: 45 Tons by Colle+McVoy

A spot for Cenex celebrates the energy brand’s commitment to the unique local communities it serves, but also has a bit of fun with football’s biggest game.

The 30-second spot puts a spotlight on the memorable people of Audubon, Iowa and the town’s biggest point of pride, Albert, the Super Bull. A story of playful conspiracy unfolds as numerous citizens of Audubon humorously tell the world about how Albert came to be and how he rivals the 'stature' of the Big Game itself. Viewers are left to wonder just how significant Audubon may be to our country’s largest sporting event.