Branding consultancy Coley Porter Bell has created a bespoke visual identity to mark the centenary of the Royal Air Force (RAF). The work will be featured across all brand touchpoints; from the website and merchandise, to special commemorative UK events and RAF bases across the world. The campaign will run from 1 April until late September 2018.
Tasked with creating a visual identity that appeals to veterans and school children alike, Coley Porter Bell worked collaboratively with the RAF team using their proprietary visual planning methodology. Inspiration was taken from the iconic RAF Roundel to create a dynamic identity that comes straight from the RAF’s most recognisable asset. Photography was used to bring to life the past, present and future; instilling pride whilst also capturing the RAF’s sense of innovation.
The centenary on 1 April 2018 will be marked by special events, activities and other initiatives at local, regional and national levels running from April to the end of November 2018. The centrepiece of RAF100 will take place on 10 July, with a centenary service in Westminster Abbey, followed by a parade in The Mall and spectacular flypast over Buckingham Palace.
Agency: Coley Porter Bell
Agency contact: Vicky Bullen
Agency contact job title: CEO
Client name: Nigel Bradshaw
Client job title: Air Commodore, Head of Media & Communications
Designer*: Jennie Cooper, Senior Designer