To mark the centennial of the RAF, award-winning branding agency, Coley Porter Bell has developed a new strategic and creative campaign proposition celebrating the oldest independent air force in the world. With a core target audience of millennials (13 – 24 years old), the campaign is entitled: RAF100 - http://www.raf.mod.uk/raf100/
Coley Porter Bell was charged with a brief to develop a concept that will help change people’s perception of the RAF so that it is seen as innovative, diverse and full of opportunity. The work will also encourage the wider public to remember and acknowledge the RAF’s great historical achievements over its 100-year life span and provide a springboard for its future.
Creative Director: Richard Clayton