The Drum Awards for Marketing - Extended Deadline

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Client: Muller UK
Date: Mar 2019
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Müllerlight has launched its first Italian-style super-creamy tasting yoghurt, Amore, offering its health-conscious customers a special moment of ‘me time’ indulgence that is fat free.

The Müllerlight Amore packaging was designed by the UK’s leading brand design agency, Coley Porter Bell, and communicates ‘delicious creamy indulgence, the Italian way’.

The design for the three flavours – hazelnut, lemon and Morello cherry – draws upon Italian ceramic artistry to bring to life the Italian heritage, quality and luxuriousness of the product. The darker blue colour palette cues luxury and positions the product within the premium super creamy yogurt category, taking the customer to a more ‘indulgent’ evening experience.