Marks & Spencer: Plant packaging by Coley Porter Bell

Marks & Spencer has launched its new nationwide product range, ‘Plant Kitchen’ which positions the M&S brand as ready for tomorrow’s diet-conscious customers looking for alternative, healthy food.

The ‘Plant Kitchen’ product range’s packaging was designed by Coley Porter Bell. The pack design ensures the range overcomes the main barrier to adoption of plant-based food options, perception of taste, by celebrating the natural goodness of plants with a bold brand marque stamped directly onto a pure blue background. The design also conveys a positive, upbeat attitude to help the new range stand out, and places an emphasis on the contemporary craft movement that’s making inroads in British cuisine.

Featuring across 60 meat and dairy-free plant-based fresh meals, salads, snacks and ingredients, the pack design ensures the new range is ready for ‘Instagrammability’ and is as equally comfortable on- and off-pack.