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Gordon Young
Editor-in-chief at The Drum

Tiger Beer: East Of What You Know by Colenso BBDO

Client: Tiger Beer
Date: Feb 2020
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Tiger Beer’s snacks brand, Tiger Bar Snacks is highlighting its Asian heritage in New Zealand through a new platform.

The platform, called East Of What You Know and created by Colenso BBDO, is meant to “embracing the unfamiliar in refreshingly different ways”, according to Tiger Bar Snacks.

It does this through a series of eclectic out-of-home executions and online video, featuring Eastern tattoo artists, dancers, DJs and rappers, shot by Magdalena Wosinska.

“The campaign not only further emphasises Tiger’s refreshing point of view on the world, but gives our drinkers a new way to truly experience it for themselves. Something a little East of what they know,” said Sean O’Donnell, the marketing director at DB Breweries Ltd.


Agency: Colenso BBDO

Client: DB Breweries

Marketing Director, DB Breweries Ltd - Sean O'Donnell

Senior Marketing Manager Heineken & Global Brands - Jeroen Schoorel

Marketing Manager International Brands, DB Breweries Ltd - Liesbeth Keulemans

Marketing Manager - Global Brands, DB Breweries Ltd - Kate van der Linden

Photographer: Magdalena Wosinska

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