The Kids' Room by Colenso BBDO
- Location:
Agency:
Colenso BBDO
Date: Oct 2019
Bank of New Zealand has followed up its ‘What Ella Wants’ campaign launching another little story with a big life theme. Created by Colenso BBDO, ‘Kids’ Room’ is the simple story about two siblings, Jasper and Willa, who share a bedroom.
While the story has an underlying banking theme of purchasing a new home, the campaign is a story about how these kinds of moments in our lives mark new chapters and new beginnings, and therefore, come with a mix of excitement and promise – but sometimes some apprehension and trepidation.
Credits
Client: Bank of New Zealand
Chief Marketing Officer: Jodene Murphy
Head of Brand: Briar Rowe
Brand Manager: Bec Reynolds
Agency: Colenso BBDO
Production Partner: FINCH
Media Agency: Mediacom
Sound: Franklin Road
Photography: Alistair Guthrie
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