Date: Oct 2019
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Bank of New Zealand has followed up its ‘What Ella Wants’ campaign launching another little story with a big life theme. Created by Colenso BBDO, ‘Kids’ Room’ is the simple story about two siblings, Jasper and Willa, who share a bedroom.

While the story has an underlying banking theme of purchasing a new home, the campaign is a story about how these kinds of moments in our lives mark new chapters and new beginnings, and therefore, come with a mix of excitement and promise – but sometimes some apprehension and trepidation.

Credits

Client: Bank of New Zealand

Chief Marketing Officer: Jodene Murphy

Head of Brand: Briar Rowe

Brand Manager: Bec Reynolds

Agency: Colenso BBDO

Production Partner: FINCH

Media Agency: Mediacom

Sound: Franklin Road

Photography: Alistair Guthrie