Client: Spark
Date: Sep 2018
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To coincide with Te Wiki o Te Reo Māori, Spark and Te Aka Māori Dictionary have launched Kupu, an interactive mobile app powered by Google.

Kupu lets users see the te reo Māori translations for pictures they take on their phone. It serves up the most likely translation, then other options for what it detects in the image.It also lets the user input words, meaning the app is constantly learning and iterating.

Kupu uses Google Cloud Vision and Google Translate API’s, supported by Te Aka Māori Dictionary data.


Client: Spark

Agency: Colenso BBDO

Partners: Te Aka Māori Dictionary Research Team of Te Ipukarea of National Māori Language Institute


Development: Rush Digital

Sound: Franklin Rd