Spark: 0800 MATARIKI by Colenso BBDO

Client: Spark
Date: Jun 2019
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
2 votes

New Zealand telco Spark has released a new activation that aims to showcase Maori oral traditions by celebrating Matariki, a star cluster that occurs in late May or early June and marks the beginning of the new year.

People who dial 0800 MATARIKI will hear nine stories for every star voiced by four Kiwi. They are Rangi Matamua, Stacey Morrison, Te Karere host, Scotty Morrison, and tikanga expert, Rhonda Tibble.

The campaign was created by Colenso BBDO, with help from University of Waikato professor Dr Rangi Matamua, who wrote ‘Matariki: The star of the year’, based on the Matariki stories from his ancestry of Maori Astronomers, and TV and radio presenter Stacey Morrison.

Credits

Client: Spark

Hannah Bay, Brand Lead Partner

Caitlin Hayns, Brand Partner – Social

Lisa Paraku, Māori Strategy Lead

Agency: Colenso BBDO

Media Agency: PHD Auckland

Director of Photography: Riki Reinfield

Sound Design: Franklin Road

Project Partners: Dr Rangi Matamua

Stacey and Scott Morrison, and family

Rhonda Tibble

Overall Rating
0/5Vote
Overall Rating
5/5Vote

Holiday Lab by WPP AUNZ

Added 28 February 2020
Overall Rating
0/5Vote

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.