Spark: 0800 MATARIKI by Colenso BBDO

Client: Spark
Date: Jun 2019
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New Zealand telco Spark has released a new activation that aims to showcase Maori oral traditions by celebrating Matariki, a star cluster that occurs in late May or early June and marks the beginning of the new year.

People who dial 0800 MATARIKI will hear nine stories for every star voiced by four Kiwi. They are Rangi Matamua, Stacey Morrison, Te Karere host, Scotty Morrison, and tikanga expert, Rhonda Tibble.

The campaign was created by Colenso BBDO, with help from University of Waikato professor Dr Rangi Matamua, who wrote ‘Matariki: The star of the year’, based on the Matariki stories from his ancestry of Maori Astronomers, and TV and radio presenter Stacey Morrison.


Client: Spark

Hannah Bay, Brand Lead Partner

Caitlin Hayns, Brand Partner – Social

Lisa Paraku, Māori Strategy Lead

Agency: Colenso BBDO

Media Agency: PHD Auckland

Director of Photography: Riki Reinfield

Sound Design: Franklin Road

Project Partners: Dr Rangi Matamua

Stacey and Scott Morrison, and family

Rhonda Tibble

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Holiday Lab by WPP AUNZ

Added 28 February 2020
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