New Zealand telco Spark has released a new activation that aims to showcase Maori oral traditions by celebrating Matariki, a star cluster that occurs in late May or early June and marks the beginning of the new year.
People who dial 0800 MATARIKI will hear nine stories for every star voiced by four Kiwi. They are Rangi Matamua, Stacey Morrison, Te Karere host, Scotty Morrison, and tikanga expert, Rhonda Tibble.
The campaign was created by Colenso BBDO, with help from University of Waikato professor Dr Rangi Matamua, who wrote ‘Matariki: The star of the year’, based on the Matariki stories from his ancestry of Maori Astronomers, and TV and radio presenter Stacey Morrison.
Hannah Bay, Brand Lead Partner
Caitlin Hayns, Brand Partner – Social
Lisa Paraku, Māori Strategy Lead
Agency: Colenso BBDO
Media Agency: PHD Auckland
Director of Photography: Riki Reinfield
Sound Design: Franklin Road
Project Partners: Dr Rangi Matamua
Stacey and Scott Morrison, and family