Pedigree: Pedigree SelfieSTIX by Colenso BBDO

Client: Pedigree
Date: Sep 2017
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Pedigree has launched a campaign to promote its new SelfieSTIX product which helps dog owners to create perfect selfies with their pets.

Pedigree New Zealand has created a product that attaches the brand’s DentaStix dog chew products to any mobile phone to help capture their pet’s attention and focus for the perfect photo.

An integrated campaign featuring photogenic dogs, showcasing their best duckface and blue steel looks will run across digital, social, print and in-store media across Australia and New Zealand, ahead of a global rollout.


Agency: Colenso BBDO

Client: Mars NZ

Production Company: FINCH

Sound Design: Franklin Rd

Media Agency: MEC

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