PEDIGREE: PEDIGREE child replacement programme by Colenso BBDO

Client: PEDIGREE
Date: Mar 2017
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PEDIGREE and Colenso BBDO has taken a hilarious blunt approach to pet adoption by creating a campaign that pairs abandoned dogs with abandoned parents.

The PEDIGREE child replacement program aims to connect adoption dogs with parents who find themselves alone after their kids move out. The integrated campaign aims to drive parents to replacethem.co.nz where they can find the perfect canine substitute for their child. Parents who adopt can even send in their child’s old possessions and PEDIGREE® will turn them into new possessions for their dog.

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Holiday Lab by WPP AUNZ

Added 28 February 2020
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