How can creative disruption shape the future?

View Schedule

National Breast Cancer Foundation: The Survivor's Collection by Colenso BBDO

Your Vote
Overall Rating
Opps, please vote again
4 votes

Kiwi breast cancer survivors are being immortalised by Breast Cancer Foundation NZ as classy renaissance-style photographs, marking breast cancer awareness month.

Colenso BBDO worked up resplendent The Survivor's Collection to champion three survivors, Shona, Kelly and Annette in addition to the cutting-edge medicine that sent the illness packing.

LLB Online reports that the models were snapped by photographer Steven Boniface and the work is to be displayed in the Auckland Art Gallery.

What both parties hope come from the activity is an increased self-checking practice from woman, all in the hope any aberrations are caught early.

Vote for the work below in The Drum’s Creative Works.


Agency: Colenso BBDO

Client: Breast Cancer Foundation New Zealand

Evangelia Henderson, CEO, Breast Cancer Foundation NZ

Kim Barker, Digital Communications Manager, Breast Cancer Foundation NZ

Survivors: Shona Kelway, Anete Smith, Kelly McDiarmid

Photographer: Steven Boniface

Stylist: Sarah Cooper

Hair & make-up: Natalie Clements

Retouching: Jason King

Post-production: Creature

Colourist: Pete Ritchie

Audio: Franklin Road

Special thanks to Auckland Art Gallery

Overall Rating

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.