New Zealand’s DB Breweries is hoping to unite lager and craft beer drinkers with an irreverent campaign to promote its new beer.
The campaign launches DB Export Hop Lager, a new drop that features “all the refreshment of lager with the flavour of more hops” and aims to put an end to the battle between lager and craft beer fans.
The campaign was created by Colenso BBDO and was directed by Tim Bullock of Scoundrel. It will run across TV, out-of-home, radio and social.
Agency: Colenso BBDO
Media Agency: PHD Media
Production Agency: Scoundrel