Date: Jan 2018
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Washington’s State Lottery is pulling back the curtain on the Department of Imagination, giving players the opportunity to see just how far their imaginations can take them, and what they could do with a win from Washington's Lottery.

The spots, created by Cole & Weber, show the inner workings of the fictional Department of Imagination, a literal dream factory that makes lottery players' flights of fancy real.

Credits

Client: Washington's Lottery

Agency: Cole & Weber

Creative Director: Todd Derksen

Copywriters: Joe Gerlitz & John Paul LeRoux

Director of Production: Craig Jelniker

Production Company: World Famous

Account Director: Kristie Christensen

Account Supervisor: Ryan Lyonnais