Yorkshire Water suffers from low brand affinity: around annual billing time, it experiences a dip in customer satisfaction and positive brand perception.
The ‘Course it's better’ campaign platform by Cogent draws on the heritage and folklore of Yorkshire. It created an integrated campaign designed to rally regional pride and positivity towards the brand.
Living across outdoor, social media, press advertising, giveaways and more, Cogent created a range of content that the people of the county could really get behind.
Richard Payne - Creative Director - Cogent
Dan Neville - Strategy - Cogent
Suzi Crawford - Social Media Account Manager - Cogent
Sam Armistead - Art Director - Cogent
Alex Fraser - Copywriter - Cogent
Rae Reeves - Producer - Cogent
Trevor Morphew - Client Director - Cogent
Joel Veitch - Animator - Rathergood