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WATCH ON DEMAND FROM 25 Jan 2021
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Coca Cola: Open To Better

Client: Coca Cola
Date: Jan 2021
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Coca-Cola has announced the launch of ‘Open To Better’, a campaign to inspire people to embrace change and pledge to do things differently in 2021. To celebrate the launch, the iconic packs feature a series of inspiring resolutions to encourage consumers to reflect on 2020 and look ahead to how we can be ‘Open To Better’ in 2021.

With limited-edition packs of Coca-Cola Original Taste, Coca-Cola zero sugar and Diet Coke available in stores nationwide, each pack will offer fans a chance to share positive and inspiring messages with friends and family. Plus, in addition to buying packs in-store, people will also be given the unique opportunity to purchase a personalised can via a new online-store in Great Britain from January.

Lending their support to the campaign, Premier League ambassadors Marcus Rashford MBE and Alex Scott MBE as well as Laura Whitmore and AJ & Curtis Pritchard have shared positive pledges for the new year which are available on the cans and complement further pledges that are available, including:

I will never take my friends for granted

I promise to listen more, just for you

I will never take us for granted

No more excuses: our idea is happening