Coach: 50 Years Proud

Client: Coach
Date: Jun 2019
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Coach has released a film project celebrating five decades of Pride and the shared history, culture and stories of the LGBTQ+ community. Created in honor of WorldPrideNYC and the 50th anniversary of the Stonewall Uprising and in support of the Hetrick-Martin Institute, and launching on Coach’s social media channels this week, the films include 'Fifty Years Proud,' a joyous choreographed short, and interviews with key figures from each decade, including activist Jay Toole, an eyewitness to the Stonewall Uprising and the beginnings of the modern LGBTQ+ movement.

Brought to life by a diverse group of creative collaborators drawn from the LGBTQ+ community and featuring archival footage of Pride celebrations from decades past, the project celebrates the values of inclusion, self-expression and authentic New York style that Coach and its customers are known for. In addition to interviews with the LGBTQ+ movement’s key figures, the project includes and highlights inspiring young people involved with the Hetrick-Martin Institute (HMI), the nation’s oldest and largest nonprofit providing resources to LGBTQ+ youth in New York City. To empower the LGBTQ+ community and celebrate World Pride, Coachcontinues its long-term support of HMI as part of their Dream It Real initiative, a promise to support the next generation as they envision and create the future they know is possible.

To create the films, Coach collaborated with director Kevin Calero, choreographer Tanisha Scott, stylist Chris Campbell, makeup artists Jacen Bowman and Tiffany The Artist, and hair stylist Yusef Williams.

The short 'Fifty Years Proud' features performers Shernita Anderson, Kya Azeen, Marti Gould Cummings, Honey LaBeija, Naquan Nash, Hisham Qumhiyeh and Marc Royale, with a soundtrack including five decades of LGBTQ+ icons: Gloria Gaynor, Loose Joints, Crystal Waters and Peaches.

Interviews in the series include Flotilla DeBarge, Kate Frawley and Cynthia Russo, Gisele Alicea Xtravaganza, Charlene Incarnate, David Sabshon and Jay Toole.



VIDEO CREDIT: Directed by Kevin Calero

Campaign Direction: RanaVerse

Casting By: Jill Demling & Jack Mizrahi

Styling: Chris Campbell

Hair: Yusef Williams

Makeup: Jacen Bowman, Tiffany The Artist

Produced by: 19th & Park

Music: Byrell The Great

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