Scandinavian Airlines: What Is Truly Scandinavian? by &Co

Agency: &Co
Date: Feb 2020
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The latest campaign from Scandinavian Airlines (SAS) is a pointed reminder as to why open borders (open hearts and open minds) is key for progress and as it turns out, for shaping Scandinavian culture and identity.

This three minute film is a touching and tongue-in-cheek reminder of why we travel, and what we bring home with us, revealing that everything ‘Scandinavian’ is anything but.


Creative Director: Robert Cerkez

Account Director: Morten Fabricius

Account Manager: Mette Kruse

Head of Brand Activation and Social: Morten Saxnæs

Media Strategist: Rasmus Philip

Art Director: Lea Flodgaard, Katrine Winblad

Copywriter: Mathias Trads, Kristel Krøier, Joachim Juel Ulrich

Agency Producer: Filippa Borg

Graphic Designer: Anders Martin Jensen

Interactive Producer: Palle Aufeldt

Production Company: New Land

Director: Gustav Johansson

Executive Producer: Sara Samsøe

Producer: Adam Holmström

DOP: Jasper Spanning

Focus Puller: Peter Topsøe, Henrik Lyngbo, Stickan Olsson

Editor: Sam Ostrove

Editor Assistant: Martin Zaar

Colourist/Grader: Nicke Johansson

VFX & Online: Kalle Lundberg

VFX Animation: Per Helin

Music Composer: Pierre Riddez

Sound Design: Anton Ahlberg

VO: Elisabeth Garden

Client - SAS

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