The Drum Awards for Marketing - Entry Deadline

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Date: Feb 2017
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Co-created by Dutch creative studio Cloudfactory and, the campaign originated in 2016 with encouraging its 14,000 global employees with a mission to document their year of travel. The result is a compelling and inspiring video titled One Mission, which uniquely puts the brand’s diverse and passionate employees centre stage as they travelled to over 190 countries on personal holidays.

The short travel film captures the company’s mission of connecting travellers with the widest choice of incredible places to stay as well as empowers the viewer to go out and experience the world and all it has to offer, speaking through its own people who embody this mantra every day.


Creative director: Sandrine Huijgen, Jessica Kersten

Creative team: Barbara Ryan, Mariusz Wysocki

Additional Credits: Marketing team: Pepijn Rijvers, Manuel Douchez, Andrew Smith, Diana Agudelo Hernandez, Julian Poole

Managing director: Sandeep Chawla

Account director: Lennard Franken

Agency producer: Lars Fabery de Jonge, Saffron Pape

Production company: Czar

Director: Willem Gerritsen,

Producer: Willem Bos, Marius van de Weerd

Offline editor: Martin Heijgelaar

Post production: De Grot

Music: Paraphrase

Sound: Wave