Date: Mar 2018
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Clever Samurai has launched a North American ad campaign for retractable screen door market-leader, Phantom Screens, entitled 'You’ll See'. The campaign communicates the key benefit of a Phantom Screen door versus an ordinary or ‘old school’ screen door, as the product disappears into its own housing when not in use, providing an unobstructed view.

The campaign launches in Tennessee and North Carolina, followed by a series of key markets across the US and Canada. Executions include digital, YouTube pre-roll, direct marketing, media relations and more.

The campaign also promotes that Phantom Screen doors are professionally-installed, come in a wide range of style and colors, fit all types of doors, have an outstanding warranty.

Credits

Joe Amaral - VP, Creative Director

Ruth De Freitas - Intermediate Art Director

Gage Varga - Intermediate Copywriter

Shajil Chirayath - Senior Graphic Designer

Account Team

Leigh-Ann Clarke, VP & General Manager

Jana Ranjitkumar - Account Director

Carmen Leung - Account Coordinator

Web Dev Team

Li Li - Senior Web Developer

Maggie Dron - Web Developer