Phantom Screens: advert-body-2 by Clever Samurai
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Clever Samurai has launched a North American ad campaign for retractable screen door market-leader, Phantom Screens, entitled 'You’ll See'. The campaign communicates the key benefit of a Phantom Screen door versus an ordinary or ‘old school’ screen door, as the product disappears into its own housing when not in use, providing an unobstructed view.
The campaign launches in Tennessee and North Carolina, followed by a series of key markets across the US and Canada. Executions include digital, YouTube pre-roll, direct marketing, media relations and more.
The campaign also promotes that Phantom Screen doors are professionally-installed, come in a wide range of style and colors, fit all types of doors, have an outstanding warranty.
Credits
Joe Amaral - VP, Creative Director
Ruth De Freitas - Intermediate Art Director
Gage Varga - Intermediate Copywriter
Shajil Chirayath - Senior Graphic Designer
Account Team
Leigh-Ann Clarke, VP & General Manager
Jana Ranjitkumar - Account Director
Carmen Leung - Account Coordinator
Web Dev Team
Li Li - Senior Web Developer
Maggie Dron - Web Developer