NZ Transport Agency: Unsaid by Clemenger BBDO Touchcast Wellington

New Zealand Transport Agency (NZTA) has launched a confronting new project to raise awareness of drug driving.

The ‘Unsaid’ campaign features a young woman called Ashleigh, who shares the impact drug driving had on her family after her cousin died in a drug driving-related crash.

The campaign, which was created by Clemenger BBDO Wellington, aims to highlight the number of road accidents caused by people with drugs or medications in their system.