The Drum Awards for Marketing - Extended Entry Deadline

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New Zealand Human Rights Commission has launched a national anti-racism campaign, that features a celebrity appeal video with a twist.

The online film features Taika Waititi, the director of The Hunt for the Wilderpeople and the upcoming Thor Rhaganok film, details how easy it is to give in to casual racism while encouraging people to fight against it.

The Give Nothing to Racism campaign also includes a series of short films featuring a host of New Zealand celebrities including actor Sam Neill and rugby player Sonny Bill Williams, as well as outdoor advertising.


Agency: Clemenger BBDO | Touchcast

Media: OMD Wellington

Production Company: Curious Film

Photography: Match Photographers