On Sunday, Myer will launch its new Christmas campaign, accompanied by a fun and interactive new product, the Myer Global Positioning Stocking.
The new campaign recognises the unique nature of an Australian Christmas. Not only is Australia an incredibly long way away from the North Pole, but Australian families often aren’t at home on Christmas Day spending the day at the beach, a campsite, a holiday house, or visiting family and friends.
All of which makes Santa’s job of tracking down and delivering to Aussie kids much, much harder.
With that in mind, this year, Myer is celebrating the Aussie Christmas, wherever it happens to be, with
a new campaign platform: “Christmas is where we are”.
The launch ad follows the story of Sally, a young girl whose family are going away at Christmas, as she
grapples with the important question: How will Santa find me?
Myer and its creative agency, Clemenger BBDO Melbourne, have answered this question for Sally and all Australian kids, with an innovative solution, the Myer Global Positioning Stocking. A product that ensures Santa can find everyone this Christmas.
The Bluetooth-enabled stocking pairs with a mobile device or tablet and includes a treasure trove of festive features, including:
- An interactive map for kids to explore, allowing them to follow Santa’s journey on Christmas Eve.
- A platform for children to communicate directly with Santa, ensuring those important letters and messages arrive on time.
- Integration with Myer’s full range of toys to help create the ultimate Christmas wish list.
- An illuminated Christmas countdown via twinkling LED lights on the stocking that change nightly
in the lead up to Christmas.
The Myer Global Positioning Stocking is available exclusively at all Myer stores and online for $34.95 with two iconic designs from Australian illustrator Beci Orpin to choose from.
The “Christmas is where we are” campaign will commence this Sunday across TV, digital and social, print and OOH, and will evolve over the Christmas period.
Creative agency: Clemenger BBDO Melbourne Director: Nick Ball
Production Company: Finch
Connected Device: Creator
Production agency: MediaMonks
Media agency: Ikon/Essence