The Snickers brand’s hunger-algorithm, dubbed 'Hungerithm,' detects the hanger level of the internet then adjusts the price of Snickers bars in real-time, and now it's available in the US market.
'Hungerithm' was developed by Clemenger BBDO Melbourne, BBDO New York, and The Integer Group under the 'You’re Not You When You’re Hungry' umbrella and originally piloted in Australia to critical acclaim and business success. The algorithm checks social media posts in real time against a list of 3,000 commonly used words and phrases to determine sentiment and capture a snapshot of how people are feeling. It even understands slang and sarcasm. As hanger goes up, the coupon value goes up too.
Fans can monitor the mood of the Internet, as well as lock-in the price of a Snickers bar that can be redeemed in the form of a coupon at Hungerithm.com. The campaign runs now until December 22, 2017 and all Snickers will be available for coupon redemption at participating US 7-Eleven stores.
Agencies: Clemenger BBDO Melbourne, BBDO New York, The Integer Group