Client: NAB
Date: Feb 2018
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NAB has launched a nostalgic ad campaign to celebrate its support of the AFL Women’s competition (AFLW), which is now in its second year.

The campaign features archival footage from the 1960s, 70s and 80s however players have from those days have been replaced with modern AFLW players including Daisy Pearce, Darcy Vescio and Katie Brennan.

Fans can build on the nostalgia with interactive Snapchat filters enabling fans to create a vintage football card using one of eight AFLW club filters.

The campaign includes TV, print, digital and social media activity.


Manager, Brand Identity: Susanna Hondrokostas

Senior Consultant, Brand Identity: Chris Stamellos

Consultant Brand Content: Nick Jewitt

Account Management Team:

General Manager: Alexandra Johnson

Business Director : Freya Page

Project Manager: Tania Babiolakis

Business Manager: Matt Gardener

Creative Chairman: James McGrath

Creative Director/s: Anthony Phillips and Richard Williams

Planner: Ryan Smith

Head of Social: Brie Stewart

Senior Producer – TV: Karolina Bozajkovsa

Senior Producer – Print: Michael Travers

Junior Interactive Producer: Anya Goldsworthy

Director: Stephen Carroll

DOP/Cinematographer: Geoffrey Simpson

Editor: Graeme Pereria

Grade Artist: CJ Dobson

Online / VFX: Alt.vfx

Music Track & Artist: ’AFLW History in the Making’ composed & recorded by Tommy Spender. Music Production Company: Level Two Music

Photographer: Christopher Tovo

Retoucher: Mike McCall & Steve Pratt

Post Production Company: The Refinery

Producer: Tobias Webster

Executive Producer/s: Pip Smart

Managing Partner: Michael Ritchie

Production Company: Revolver Film

Sound Designer/Engineer: Paul LeCouter

Sound House: Nylon

Casting: Chameleon Casting