NAB: advert-body-1 by Clemenger BBDO Melbourne
- Location:
NAB has launched a nostalgic ad campaign to celebrate its support of the AFL Women’s competition (AFLW), which is now in its second year.
The campaign features archival footage from the 1960s, 70s and 80s however players have from those days have been replaced with modern AFLW players including Daisy Pearce, Darcy Vescio and Katie Brennan.
Fans can build on the nostalgia with interactive Snapchat filters enabling fans to create a vintage football card using one of eight AFLW club filters.
The campaign includes TV, print, digital and social media activity.
Credits
Manager, Brand Identity: Susanna Hondrokostas
Senior Consultant, Brand Identity: Chris Stamellos
Consultant Brand Content: Nick Jewitt
Account Management Team:
General Manager: Alexandra Johnson
Business Director : Freya Page
Project Manager: Tania Babiolakis
Business Manager: Matt Gardener
Creative Chairman: James McGrath
Creative Director/s: Anthony Phillips and Richard Williams
Planner: Ryan Smith
Head of Social: Brie Stewart
Senior Producer – TV: Karolina Bozajkovsa
Senior Producer – Print: Michael Travers
Junior Interactive Producer: Anya Goldsworthy
Director: Stephen Carroll
DOP/Cinematographer: Geoffrey Simpson
Editor: Graeme Pereria
Grade Artist: CJ Dobson
Online / VFX: Alt.vfx
Music Track & Artist: ’AFLW History in the Making’ composed & recorded by Tommy Spender. Music Production Company: Level Two Music
Photographer: Christopher Tovo
Retoucher: Mike McCall & Steve Pratt
Post Production Company: The Refinery
Producer: Tobias Webster
Executive Producer/s: Pip Smart
Managing Partner: Michael Ritchie
Production Company: Revolver Film
Sound Designer/Engineer: Paul LeCouter
Sound House: Nylon
Casting: Chameleon Casting
