The Drum Awards for Marketing - Extended Entry Deadline

-d -h -min -sec

Client: BMW
Date: Sep 2019
Your Vote
Overall Rating
Opps, please vote again
7 votes

BMW Group Australia and Clemenger BBDO Melbourne have revealed Outback M Town to announce the arrival of the first ever BMW X3 M and X4 M to Australia.

Created earlier this month on a private property near the Flinders Ranges in South Australia by Clemenger BBDO, the creation of Outback M Town saw a custom-built clay-based circuit comprised of 23 corners and one long, impressive straight to provide the ultimate driving experience to put the new X3 M and X4 M models through their paces.