The Drum Awards for Agency Business 2022

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Client: McDonald's
Date: Jul 2017
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McDonald’s has paid homage to what it believes makes Singaporean – by creating a spectacular burger inspired by local cuisine and connect with Singaporeans through Clear Channel Singapore’s platform.

In a deal to spread the joyous message, McDonald’s took over 150 Clear Channel Singapore’s DOOH screens on 13th July to promote their newly launched Nasi Lemak Burger. This is the first time ever that a single brand has bought out close to all the digital screens in a single day and it is estimated to generate about 234,123 views throughout the entire activation. The campaign has been running on 2 different SOVs to reach out to ideal target audiences at different time of the day, showcasing the flexibility of the Play 2.0+ Network.


Media Agency: OMD

Creative Agency: DDB Singapore