The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Client: Coca-Cola
Date: Apr 2016
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Coca-Cola rolled out its global ‘Taste the Feeling’ campaign in Singapore, using outdoor ads with image and colour recognition to create GIFs.

The bus shelter ads ask passers by to show it something red in order to unlock a personalised photo experience. A series of Coke filters are then chosen and multiple poses captured to create a GIF. A QR code voucher is then generated, allowing people to get a drink.

Credits

Clear Channel Singapore