Epson: advert-top-1 by Citizen Films

Three-time FIA Formula One Drivers’ World Champion, Lewis Hamilton stars in a tongue-in-cheek film created with Epson. Lewis Gets Inked, which highlights the benefits of the new EcoTank printer, is available to watch on Epson’s YouTube channel, and Epson’s website.

This playful piece of content has been created in collaboration with the Mercedes AMG Petronas Formula One Team to mark the launch of Epson’s EcoTank printer, and aims to highlight its revolutionary refillable ink tank technology and the huge amount of ink that comes with the printers. The benefits of the EcoTank printers – high-volume printing without the need to use cartridges - are communicated in a surprising and entertaining way in the irreverent film. It is part of a multichannel content strategy, comprising the main Lewis Gets Inked campaign film and a range of behind the scenes material.