Nuelle: advert-top-1 by Circus Maximus

Sexual wellness and intimate care products company Nuelle has rolled out a video for its 'Legalize V' campaign, which aims to break the taboo around the word "vagina." Created by Circus Maximus, the video features comedians, gynecologists and entrepreneurs asking why the word "vagina" has become so hush-hush even though roughly half of the population has one. The women in the film encourage viewers to stop using euphemisms like "vajayjay" and urge them to use the correct anatomical term instead so women everywhere can become more comfortable discussing their sexual health.