Date: Feb 2018
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Kimpton Hotels & Restaurants have put out their first ever ad campaign entitled 'H.U.M.A.N.S.' Created by Circus Maximus agency, this is the first step in a multi-phased marketing/ad campaign that will roll out in 2018.

The campaign’s overall theme will highlight why humanity is the one amenity that matters most to the modern consumer and introduce the brand’s secret sauce – the “ios system of people,” a forward-facing nod to how in many hotels robots are replacing humans, but not at Kimpton. Through this campaign, Kimpton aims to shift public perception from being in the hospitality business to the humanity business.

H.U.M.A.N.S is a celebration of the great people who have helped us continue to receive this great honor. We know that the best places to work equal the best places to stay.

Credits

Agency: Circus Maximus

Chief Creative Officer: Ryan Kutscher

Creative Director: Scott Linnen

Creative Director: Pat Horn

Art Director: Alex Graber

Copywriter: Erik Poh

Copywriter: Shevek Anandan

Director of Production: Paul Sutton

Producer: Rael Kenny

Head of Account Service: Keith Jackson

Production Company: Superprime Films

Managing Director - Michelle Ross

Production Co: Alpen Pictures

Director: Jon Mackey

Executive Producer: Christian Heuer

Producer: William Cubbon

DP: Boa Simon

Production Designer: Michelle Hall

Colorist: Kinan Chabani

Sound Designer: Sean Oakley