Circus Maximus have announced the launch of a new campaign for Brooklyn Children’s Museum. Brooklyn Children’s Museum was the first children’s museum in the world, founded in 1899.
For the BCM’s Fall OOH campaign, Circus Maximus conceived “Find Your Slow.” As a counterpoint to a popular New York indoor cycling brand, BCM wants to brand “slow” as a philosophical approach to city life that isn’t a negative in a town known for its speed. The campaign highlights how despite the belief that bigger, faster, stronger always wins, animals like the 2 toed sloth, and others have evolved and thrived by turning their small size and slow speed into their unique advantage.
The campaign consists of three different pieces featuring animals cast as would-be instructors that are teaching viewers about the merits of slow, with intentionally melodramatic mantra-esque headlines like, “Slow hard or slow home.” “Live slow, die old.” “Slow your roll.” The campaign encourages all New Yorkers to “find your slow.”
The campaign will run through the end of November on LinkNYC boards throughout New York City subway system.
Client: Brooklyn Children’s Museum
Campaign: “Find Your Slow.”
Agency: Circus Maximus
Chief Creative Officer: Ryan Kutscher
Creative Director: Conor Sheridan
Director of Production: Paul Sutton
Content Strategy Director: Ashley Richardson-George
Senior Account Director: Alaina Andreozzi
Art Director(s): Amy Paraskeva, Annie Smith
Copywriter(s): Erik Poh
Project Manager: Lyze Patino