The Drum Awards for Marketing - Extended Deadline

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Date: Aug 2020
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After months of being closed due to lockdown, cinemas are back, rolling out the red carpet for audiences to experience the sheer joy of escaping for a couple of hours, leaving their everyday lives behind and enjoying a film in all its technicolour glory, asserting that now more than ever, stories need to be seen on the big screen.

The #LoveCinema campaign celebrates the nation’s love of cinema, a central part of our community and the most accessible and popular form of ticketed cultural entertainment in the UK.

At the heart of the campaign is a cinematic montage created by Empire Design which celebrates the wonder of cinema, stories that have captured our imaginations, shaped memories, moved us to tears, made us laugh, and opened our eyes to alternative worlds.

The montage featuring over 50 films pays tribute to some of the most memorable moments from cinema history including the ground-breaking cultural treasure 'The Wizard of Oz', 'Ben Hur' and 'The Shawshank Redemption.'

It also teases the most anticipated films hitting screens this year, including Christopher Nolan's espionage thriller Tenet and Daniel Craig in his final outing as James Bond in 'No Time to Die'.