Cigna: See Stress Differently

Client: Cigna
Date: Sep 2019
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
6 votes

Global health service company Cigna Corporation haa unveiled a new initiative championing its whole person approach to health and well-being.

The company is bringing together three cultural icons, Queen Latifah, Nick Jonas and Ted Danson, to encourage everyone to schedule their annual check-up and talk openly and honestly with their health care providers about how they are feeling, physically and emotionally.

Filmed in Los Angeles, the campaign takes a public service message approach and features the three influencers taking unique steps to find balance in their hectic personal and professional lives. Using light humor, they each address the impact that widespread and relatable feelings, such as stress and loneliness, can have on overall health and well-being.

Cigna also teamed up with Sean Sullivan, the NYC-based digital and gallery artist, to help make the invisible threat of stress visible. Sullivan worked with Cigna to develop cutting-edge technology to read three of the body’s indictors of stress and transform them into striking motion artwork bringing stress to life.

Credits

Cigna

Sean Sullivan

This is Why by Cossette

Added 11 October 2019
Agency: Cossette
Overall Rating
1/5Vote