Morphy Richards: advert-body-2 by CIC

Morphy Richards is launching its first hybrid CGI TV advertising campaign for its ATOMiST Vapour Iron for households in hard water areas.

The leading electrical appliance brand will use Sky AdSmart, the geo-targeted TV ad platform, to deliver the campaign to audiences in Norwich, Tonbridge, Guildford, Chelmsford and Milton Keynes, as well as Greater London.

The 30-second commercial, which was produced by creative agency CIC, showcases the incredible design and technology behind the ATOMiST Vapour Iron – part of Morphy Richards’ premium Redefine range – through cutting-edge CGI animation and live action. It launched on March 24 and will run until April 17.