Cholula: Cholula Ink

Cholula and award-winning chef Aarón Sánchez have inked a new partnership, and to celebrate, the cult-favorite hot sauce is bringing the ultimate heat for fans. On Wednesday, 22 January, consumers can pledge their allegiance to flavor by visiting Daredevil Tattoo in New York City, co-owned by Sánchez, to receive one of five exclusive free tattoos, inspired by Cholula.

Born of Mexican descent, Aarón is an award-winning chef, successful restaurateur and a judge on MasterChef. He is incredibly passionate about Cholula, so this partnership, which will include product and recipe development, events, and content, was a match made in hot sauce heaven.