The Drum Awards for Marketing - Entry Deadline

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Client: TalkTalk
Date: Oct 2016
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TalkTalk has launched a new brand campaign, ‘This Stuff Matters’, offering a candid glimpse into how modern families live their lives today – and the central roles technology and connectivity have come to play within the family unit.

Created by CHI&Partners, ‘This Stuff Matters’ represents a turning point for TalkTalk as well as a departure from previous advertising within the telecoms category. It was created by installing unmanned cameras in a real family home, filming non-stop for two weeks in order to capture authentic, unscripted footage of the life of one British family.

Breaking on TV and spanning video-on-demand, cinema, press, out-of-home, reactive content and PR, the multichannel campaign features a real family of TalkTalk customers: a mum and dad, Julie and Paul; two sons and two daughters, Peter, Harry, Sophie and Lucy; a niece, Daisy; and the family dog, Elvis.

The campaign is woven together in a series of ten films, with a strapline “X. It matters” – for example “Telly after a hard day’s work. It matters” or “Boys. They matter”. The films spotlight all the little moments in life that matter and the role TalkTalk’s products and services play in them, from navigating TV dinners with a dog on the sofa, to texting boyfriends, to teaching Auntie Julie how to use her tablet.

Credits

Executive Creative Director: Jonathan Burley

Creative Partner: Micky Tudor

Creative Director: Jim Bolton

Creatives: Danny Hunt, Dan Watts, Rob Webster

Additional Credits: Head of Art: Marc Donaldson

Head of Art Buying: Emma Modler

Lead Designer: Loty Ray

Chief Strategy Officer: Neil Goodlad

Planner: Simon Ringshall, Katherine Barnett

Producer: David Jones

Creative Producer: Ruby Hill

Production Assistants: Hannah Greene, Alfie Glover-Short

Chief Executive Officer: Nick Howarth

Business Director: Tom McCoy

Account Directors: Catrin Tyler, James O’Reardon

Account Managers: Maddison Done

Account Coordinator: Joel Kaas

Production Company: Park Pictures

Director: Tom Tagholm

Executive Producer: Stephen Brierley

Producer: Fran Thompson

Production Manager: Ananda Grace

Director of Photography: Luke Scott

Camera and Sound: Jon Boyce & Team at Transmission TX

Transcoding of Rushes: Mark Purvis, Mission Digital

Visual Post Production: MPC

Post Production Producer: Amy Richardson

VFX Artist: Bruno Fukumothi

Colourist: George Kyriacou

Editing Company: Stitch

Editor: Tim Hardy

Audio Company: Pinewood Studios

Sound Supervisor: Glen Gathard

Sound Editor: Adam Bourne

Re-Recording Mixer: Peter Hanson

Foley Mixer: Jemma Riley Tolch

Foley Artist: Pete Burgis

Music Company: Leland Music

Media Agency: m/SIX

Media Planner: Matthew White

Social Media Agency: Nonsense

PR Agency: MHP Communications