TalkTalk: advert-body-1 by CHI&Partners
- Location:
TalkTalk has launched a new brand campaign, ‘This Stuff Matters’, offering a candid glimpse into how modern families live their lives today – and the central roles technology and connectivity have come to play within the family unit.
Created by CHI&Partners, ‘This Stuff Matters’ represents a turning point for TalkTalk as well as a departure from previous advertising within the telecoms category. It was created by installing unmanned cameras in a real family home, filming non-stop for two weeks in order to capture authentic, unscripted footage of the life of one British family.
Breaking on TV and spanning video-on-demand, cinema, press, out-of-home, reactive content and PR, the multichannel campaign features a real family of TalkTalk customers: a mum and dad, Julie and Paul; two sons and two daughters, Peter, Harry, Sophie and Lucy; a niece, Daisy; and the family dog, Elvis.
The campaign is woven together in a series of ten films, with a strapline “X. It matters” – for example “Telly after a hard day’s work. It matters” or “Boys. They matter”. The films spotlight all the little moments in life that matter and the role TalkTalk’s products and services play in them, from navigating TV dinners with a dog on the sofa, to texting boyfriends, to teaching Auntie Julie how to use her tablet.
Credits
Executive Creative Director: Jonathan Burley
Creative Partner: Micky Tudor
Creative Director: Jim Bolton
Creatives: Danny Hunt, Dan Watts, Rob Webster
Additional Credits: Head of Art: Marc Donaldson
Head of Art Buying: Emma Modler
Lead Designer: Loty Ray
Chief Strategy Officer: Neil Goodlad
Planner: Simon Ringshall, Katherine Barnett
Producer: David Jones
Creative Producer: Ruby Hill
Production Assistants: Hannah Greene, Alfie Glover-Short
Chief Executive Officer: Nick Howarth
Business Director: Tom McCoy
Account Directors: Catrin Tyler, James O’Reardon
Account Managers: Maddison Done
Account Coordinator: Joel Kaas
Production Company: Park Pictures
Director: Tom Tagholm
Executive Producer: Stephen Brierley
Producer: Fran Thompson
Production Manager: Ananda Grace
Director of Photography: Luke Scott
Camera and Sound: Jon Boyce & Team at Transmission TX
Transcoding of Rushes: Mark Purvis, Mission Digital
Visual Post Production: MPC
Post Production Producer: Amy Richardson
VFX Artist: Bruno Fukumothi
Colourist: George Kyriacou
Editing Company: Stitch
Editor: Tim Hardy
Audio Company: Pinewood Studios
Sound Supervisor: Glen Gathard
Sound Editor: Adam Bourne
Re-Recording Mixer: Peter Hanson
Foley Mixer: Jemma Riley Tolch
Foley Artist: Pete Burgis
Music Company: Leland Music
Media Agency: m/SIX
Media Planner: Matthew White
Social Media Agency: Nonsense
PR Agency: MHP Communications