iD Mobile: advert-body-1 by CHI&Partners
- Location:
Challenger mobile network iD has launched ‘Blind Fighter’ – the fourth in ‘Do Your Own Thing’: a series of campaigns exploring the lives of extraordinary individuals who have turned to inspirational methods to regain control over their own lives.
Launching on Facebook, ‘Blind Fighter’ is a three-part documentary examining the compelling story of Lee Hoy, a 28-year-old man in South Shields who has used mixed martial arts training to turn around his battle with blindness.
Created by Carl Storey at CHI&Partners, and directed by Ben Hanson and Simon Frost through CHI&Partners’ in-house production company Carbon, ‘Blind Fighter’ subtly navigates Hoy’s story in his own words.
Credits
Creative Partner: Micky Tudor
Creative Director: Dan Watts, Danny Hunt
Creative: Carl Storey
Additional Credits: Planner: Matt Nixon
Producer: Adam Henderson
Business Director: Sam Lewis
Account Director: Eliza Sloss
Production Company: Carbon
Producer: Nazneen Hosenie
Production assistant: Tom Katter
Directors: Simon Frost & Ben Hanson
Editing: Carbon
Colourist: Simon Pearson
Animation: Thomas Brady, Kerry Akif & Riaz Farooq
Director of Photography: Phil Thomas, Praxima
Audio: Scramble
Senior Sound Designer: Ollie Usher
Sound Designer: Russell Bradley
Media Agency: Blue 449
Media Planner: Charlotte Clayton/Emma Putnam
Social Content Agency: AllTogetherNow
Social Content Planner: James Chanter
Social Content Account Manager: Ella Clay
