Client: Argos
Date: Nov 2016
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Argos has turned to speed, adrenaline and excitement for its 2016 Christmas advertising campaign, following last year’s extreme snowboarding ‘Just Can’t Wait for Christmas’ spot. This evening, the retailer will unveil another high-octane spectacular – this time featuring five eight-foot tall, neon yetis, hurtling through the streets of a snowy town on ice-skates to deliver Christmas goods at extraordinary speed.

Created by CHI&Partners and directed by Henry Scholfield through Caviar, the 60” ‘Christmas Yetis’ advert is a whirlwind of excitement, energy and colour, reflecting the market-leading speed of Argos’ Fast Track Same Day delivery service and 60-second in-store collection promise. Set against an exclusive adaptation by the Berlin Philharmonic Orchestra of Danny Elfman’s “What’s This?”, the spot creates a palpable sense of excitement and anticipation.

It was shot in camera on a purpose-built skating track in the picturesque centre of Warsaw, and stars five semi-professional ice skaters – with more than a century’s experience collectively – as the yetis. Based on the folklore that yetis move twice as fast as the average human, the Argos yetis leap and carve round corners like lightning on their skates – collecting, playing with and delivering Argos’ top products as they go, from Beats headphones, Virtual Reality headsets and Dyson vacuum cleaners to Fitbit, GoPro and Furby products.

The yetis are led by Peter Hallam (in orange), twice British Figure Skating Champion and holder of five international Gold medals as well as two silver medals at the Senior British Figure Skating Championships. The remaining blue, pink, green and purple yetis are played by George Southall (in blue), who is recognised as one of the best amateur freestyle skaters in the UK; professional Adrian Jack (in pink), a principal in Disney on Ice; and professional ice hockey players Brad Slade (in green) and Kevin McGlynn (in purple).


ECD: Micky Tudor, Jonathan Burley

Creative Director: Jim Bolton

Creatives: Ben Da Costa, Duncan Brooks, Sarah Levitt

Additional Credits: Producer: Adam Henderson

Planners: Rebecca Munds & Josh Roth

Business Director: Gary Simmons

Account Director: Stephanie Leonard

Account Manager: Nathan Brocklesby

Production Company: Caviar

Director: Henry Scholfield

Producer: Giles Skillicorn

Photographer / Director of Photography: Jallo Faber

Costume: Animated Extras

Editor: James Rose, Cut & Run

Post-Production: Electric Theatre Collective

Producer: Sian Jenkins

VFX Supervisors: Yourick Van Impe

Post Supervisor on Shoot: Angus Wilson

Audio: Sam Robson, 750mph

Music Company: Wake The Town

Voiceover: Miquita Oliver

Media Agency: Mindshare

Social Media Agency: AllTogetherNow