Argos has turned to speed, adrenaline and excitement for its 2016 Christmas advertising campaign, following last year’s extreme snowboarding ‘Just Can’t Wait for Christmas’ spot. This evening, the retailer will unveil another high-octane spectacular – this time featuring five eight-foot tall, neon yetis, hurtling through the streets of a snowy town on ice-skates to deliver Christmas goods at extraordinary speed.
Created by CHI&Partners and directed by Henry Scholfield through Caviar, the 60” ‘Christmas Yetis’ advert is a whirlwind of excitement, energy and colour, reflecting the market-leading speed of Argos’ Fast Track Same Day delivery service and 60-second in-store collection promise. Set against an exclusive adaptation by the Berlin Philharmonic Orchestra of Danny Elfman’s “What’s This?”, the spot creates a palpable sense of excitement and anticipation.
It was shot in camera on a purpose-built skating track in the picturesque centre of Warsaw, and stars five semi-professional ice skaters – with more than a century’s experience collectively – as the yetis. Based on the folklore that yetis move twice as fast as the average human, the Argos yetis leap and carve round corners like lightning on their skates – collecting, playing with and delivering Argos’ top products as they go, from Beats headphones, Virtual Reality headsets and Dyson vacuum cleaners to Fitbit, GoPro and Furby products.
The yetis are led by Peter Hallam (in orange), twice British Figure Skating Champion and holder of five international Gold medals as well as two silver medals at the Senior British Figure Skating Championships. The remaining blue, pink, green and purple yetis are played by George Southall (in blue), who is recognised as one of the best amateur freestyle skaters in the UK; professional Adrian Jack (in pink), a principal in Disney on Ice; and professional ice hockey players Brad Slade (in green) and Kevin McGlynn (in purple).
ECD: Micky Tudor, Jonathan Burley
Creative Director: Jim Bolton
Creatives: Ben Da Costa, Duncan Brooks, Sarah Levitt
Additional Credits: Producer: Adam Henderson
Planners: Rebecca Munds & Josh Roth
Business Director: Gary Simmons
Account Director: Stephanie Leonard
Account Manager: Nathan Brocklesby
Production Company: Caviar
Director: Henry Scholfield
Producer: Giles Skillicorn
Photographer / Director of Photography: Jallo Faber
Costume: Animated Extras
Editor: James Rose, Cut & Run
Post-Production: Electric Theatre Collective
Producer: Sian Jenkins
VFX Supervisors: Yourick Van Impe
Post Supervisor on Shoot: Angus Wilson
Audio: Sam Robson, 750mph
Music Company: Wake The Town
Voiceover: Miquita Oliver
Media Agency: Mindshare
Social Media Agency: AllTogetherNow