Chili's Grill & Bar: Stop Going Out to Eat

From 17 February, Chili's is asking its guests to go out to ‘ita! By popular demand guests can enjoy sizzling chicken or shrimp fajitas on the 3 for $10 lunch menu.

Guests will also see and hear the experience iconic to Chili’s through an integrated marketing campaign bringing ‘ita! to life! From TV ads showing the unique sounds you only hear at a Chili’s, to new radio spots that stimulate listeners’ senses giving them a less intrusive, more customized listening experience, to paid social, email and web support, all channels will showcase the essence of ‘ita.

So what exactly does it mean to go out to ‘ita?

Going out to eat is using your indoor voice … going out to ‘ita! is laughing hard, putting your phone down, going out to eat is following the rules and going out to ‘ita! means coming as you are.