Lexus Europe: The Art of Standing Out by CHI & Partners

Client: Lexus Europe
Date: Oct 2017
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Lexus Europe has released ‘The Art of Standing Out’, a campaign that brings to life both modern and classic works in juxtaposing – and clever – everyday scenarios.

The flagship spot by The&Partnership’s CHI&Partners follows a Lexus NX driving through a cityscape. From the perspective of the passenger, the viewer sees Vermeer’s ‘Girl with a Pearl Earring’ hand her luggage to a bellboy outside a hotel before an inflatable shaped like Jeff Koon’s ‘Balloon Dog’ escapes the clutches of a young boy.

Elsewhere the car drives past a façade painted with Mondrian’s ‘Composition A’, as well as a shoe store decorated with a real-life vase filled with Vincent Van Gogh’s ‘Sunflowers’.

After passing Georges Seurat’s ‘Bathers at Asnieres’, the drive ends at a 1940s diner: a full scale recreation of Edward Hopper’s ‘Nighthawks’.

Credits

ECD: Micky Tudor, Yan Elliott

CD: Monty Verdi

Creatives: James Crosby

Planner: Paulina Goodwin, Matt Bamford-Bowes

Executive Producer: Charles Crisp

Producer: Andy Roberts

Business Director: Tom McCoy

Account Director: Anastasia Terzeon

Account Manager: Oliver May

Project Director: Ant Borkett

Production Company: Stink

Director: Ne-O

Producer: Juliet Naylor

Production Manager: Zoe Acourt

Executive Producer: Jon Chads

Director of Photography: Stuart Graham

Set Designer: James Hatt

Service company: Papaya

Post-Production & Visual FX: The Mill

Executive Producer: Ian Berry

Producer: Tom Manton, Simon Bath.

Lead Flame artist: Gareth Brannan

Colourist: Seamus O’Kane

Lead CG: Philip Maddock

2D Artists: Sole Martin, David Wishart

Matte Painting: German Casado, Cameron Johnson

Editors: The Quarry

Editor: Jonny Scarlett

Editor Assistant: Patrick Walsh

Producer: Charlie Morris

Recording Studio: Clearcut Sound Studios

Sound Engineer: Chris Wigglesworth

Music Company: Dave Goulding @ Wake the Town