Argos: advert-body-1 by CHI & Partners

The ‘80 Days of Argos’ campaign, developed by CHI&Partners, is made up of a series of unique, 10-second spots, celebrating how customers can truly ‘seize today’, every day, with Argos throughout Spring and Summer by using Fast Track delivery. The market-leading service offers four same-day delivery time slots, including evenings, seven days a week for just £3.95.

Drawing inspiration from real-world events and dates in the nation’s calendar, from the London Marathon to Wimbledon, as well as responding to the Great British weather, the campaign aims to encourage viewers to make the most of each day by getting what they want delivered today, reflecting the wants of the nation.

The campaign will spotlight the top products shoppers can order and receive on the same day with Argos. These include the new Nintendo Switch, Beats headphones, Sony TVs, Dyson fans and outdoor goods such as bikes, paddling pools and barbecues.

Each new execution will use the products as a focal point to celebrate that day’s date in a visually creative way – such as chattering Furbies, troll dolls having a blow-dry, a TV cinema drive in and cats typing on laptops – all set against the characteristic ‘white world’ backdrop of previous Argos campaigns.