Stay ahead – join The Drum+

Chevrolet: Goalkeepers

Client: Chevrolet
Date: Oct 2017
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
2 votes

Chevrolet in its latest campaign urges young girls to play sports and have goals in life. The campaign also features Tennis legend Billie Jean King who narrates how most of the women worl leaders in the world at one point played sport in their lives.

As part of the campaign titled #BeAGoalkeeper , Chevrolet has partnered with Women’s Sports Foundation to encourage female empowerment which is designed to demonstrate the possibilities sports can provide to millions of girls worldwide.

Chevrolet will be hosting 11 girls aged 11-15 whom they call as GoalKeepers from different parts of the world that is China, South Korea, Brazil and the United States as mascots for United's game against Tottenham Hotspur.

Credits

Brands - Chevrolet

Manchester United Football Club

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy