Client: Samsung
Date: Sep 2018
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Samsung India showcases the bond between mother and daughter and how Bixby Voice Assistant can assist Motor Neuron Disease (MND)/ALS patient get a voice with #VoiceForever.

The campaign conceptualised by Cheil India features the daughter narrating her relationship with her mother and highlights how despite the mother being not there as she is MND patient, the daughter is constantly hearing her voice through the Bixby voice assistant.