Samsung: Samsung Inverter Refrigerator by Cheil WW India

Client: Samsung
Date: Apr 2018
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Samsung has showcased the strong bond between a mother and daughter in its latest TVC to introduce its new digital inverter refrigerator range.

The film conceptualised by Cheil features a young working woman gifting her mother a refrigerator that runs on both inverter and solar power. In the film, the mother is seen entering the daughter’s house while she is away at work. The mother brings with herself pudding that she has prepared for her daughter. She keeps it in her daughter’s fridge for her to enjoy when she is back from work. Just as she is leaving, there is a power cut.

When the daughter returns home the power outage is still there but she is elated to see the pudding in the fridge. She calls her mother to appreciate her love but the mother is concerned that the pudding might have gone bad because of the long power cut. It is here that the daughter tells her not to worry because her new refrigerator even works on the home inverter.

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