Adidas rolls out a film capturing the challenges faced by young footballers in a cricket obsessed country ahead of the Fifa U -17 World Cup in India.
The film conceptualised by Cheil India showcases the popularity of football with kids playing on streets across India. It further inspires young footballers to create history with Fifa U-17 World Cup as India is participating in it for the first time.
Creative team: Sagar Mahabaleshwarkar, Aneesh Jaisinghani, Kumar Saurabh and Ashish Kumar
Planning team : Kunal Roy & Arif Khan
Integrated Servicing Team: Abhishek Sen, Ritesh Agarwal, Vaibhav Bist, Dibyendu Mishra and Akanksha Singh
Production: The DZU
Director: Daniel Upputuru
Producers: Aamir Uzefaa