The Great Gate of Korea's Joseon Dynasty by Cheil Worldwide

Date: Sep 2019
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The Donuimun Gate of the Joseon dynasty in South Korea, which was destroyed in 1915, has been restored through the use of augmented reality and virtual reality.

While the government has made plans to rebuild the gate, but there has been no progress due to the vast expense and concerns over traffic disturbance as a road junction now stands in place of the gate.

Now, the Cultural Heritage Administration, Seoul Metropolitan Government, and Woomi Construction, together with Cheil Worldwide, is using AR to allow people to experience the digitally restored gate using a mobile app, which displays the monument in different lights based on different times of day.

An experience centre has also been built to offer visitors a VR experience of the gate in its original glory. Visitors can hear historical tales of Donuimun, told through a VR journey that takes them through the Joseon Dynasty era, starting in front of the gate, moving inside the gatehouse and finishing with a bird’s eye view of the city around the gate.

There is also a miniature model of Donuimun, and other visual materials to illustrate how the gate was rebuilt.

In addition, a kiosk has been placed near the site, where visitors can enjoy a life-sized, 3D virtual model of the missing gate, as well as finding out about its history and, the process of digital restoration.

Cheil worked with academic specialising in architecture and traditional decorative coloring, as well as visual effects experts, to sort through a vast amount of research and historical documentation, including more than a million data points and 3,500 studies for nine months.

Credits

- Chief Creative Officer / Sukjun Yoon / Cheil Worldwide

- Creative Director / Hye Kyung Jeong / Cheil Worldwide

- Creative Director / JaeHun Heo / Cheil Worldwide

- Copywriter / Sungwon Won / Cheil Worldwide

- Art Director / Donny Park / Cheil Worldwide

- Art Director / Kangmin Kim / Cheil Worldwide

- Art Director / Seungtae Kim / Cheil Worldwide

- Art Director / Hee Young Lee / Cheil Worldwide

- Senior Event Marketing Manager/ Areum Han / Cheil Worldwide

- Senior Digital Planning Manager / SuYoung Jung / Cheil Worldwide

- Account Director / JongChul Jang / Cheil Worldwide

- Senior Account Manager / Seoheui Choi / Cheil Worldwide

- Senior Producer / Sungsu Wi / Cheil Worldwide

- Senior Project Manager / Carrey Kim / Cheil Worldwide

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