Penguin Random House: Lose yourself in a book by Cheil Worldwide
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Famous novels including Dracula, Charlie & The Chocolate Factory and The Great Gatsby are celebrated in a new campaign for publisher Penguin, created by Cheil Worldwide Hong Kong and Cheil Worldwide Beijing.
‘Lose yourself in a book’ draws on the idea familiar to fiction lovers everywhere – when you get into a good book, you lose yourself in a whole new world.
In five executions, running in print and poster form, different novels published by Penguins are celebrated with intricate detail forming a real doorway to the story. Each illustration features the line ‘Lose yourself in a book’ and a subtle Penguin logo placement.
The campaign is running on bus shelters as well as newspapers in Hong Kong.
Credits
Creative Directors Paul Chan, Wei Xu, Lili Jiang, Ivan Au
Art Directors Ivan Au, Tengtao Yuan, Zhengsong Qi, Changming Yang
Copywriters Paul Chan, Wei Xu, Lili Jiang,Yuhan Zhao, Agnes Ho
Account Director Nancy Nan
Agency Producer Denise Chan
Illustrators Alan Wong, Lulu Chen, Kuri Huang, Raf Banzuela
